The Proceptive Perspective Dental Blog

Jeffrey Dalin, DDS recently wrote an excellent article regarding search engine optimization for the July issue of Dental Economics. Read the rest of this entry »

On behalf of the entire staff at Proceptive Dental, I would like to congratulate James (our Chief Operating Officer) and his wife on the birth of their son, Jamison. Congratulations on the new addition!

Links…if you do any research into search engine optimization, the subject of links is bound to come up. Since the advent of Google’s Page Rank and the incorporation of links into the factoring of rankings for all of the major search engine’s algorithms, links have played a critical role in gaining top rankings. Yet not all links are the same…some provide a positive boost in rankings, while other links can significantly hinder rankings.

So what makes a good inbound link? What should you look for when evaluating link opportunities? Here are a few things to look for: Read the rest of this entry »

Proceptive Dental is happy to announce that it is currently working on a new website for Dr. Bhoot and Dental Expressions, a general and cosmetic dental practice located in Lee’s Summit, MO. Read the rest of this entry »

Proceptive Dental would like to welcome our newest client, Dr. Ilya Benjamin and the entire staff of Desert Dental located in Henderson, Nevada. We are excited to have Dr. Benjamin and Desert Dental as a new client, and look forward to helping him achieve his online marketing goals.

Hitwise has just released the latest figures on search market share…and Google continues to gain popularity. According to the figures, Google now accounts for a record 66 percent share of web searches in the United States, which is up 7 percent from last year!

Google’s gain means a loss for the second and third place engines, as Yahoo dropped from 21.6 percent to 20.9 percent while Microsoft has seen a drop from 9.8 percent to a little over 7 percent.

Ask (formerly Ask Jeeves), continues to slowly build up some momentum, with an increase from 3.7 percent to a little over 4 percent.

Times they are a changing… Most people may think of Bob Dylan and his celebrated song that captured the character of political and societal upheaval prevalent in the 60’s when they hear that phrase. For those of us in the search engine marketing industry, we are thinking of another type of upheaval capturing the online industry.

That upheaval is in the form of local search.

Read the rest of this entry »

Today brings us the second and final part of the the Beginner’s Guide to Search Engine Marketing. In this part we will discuss:

• Link Building
• Reciprocal Links
• One Way Links
• Directory Links
• Pay Per Click (Sponsored) Search Engine Campaigns

Read the rest of this entry »

I thought I would share on the blog the first part of a recent educational article I wrote for our monthly dental marketing newsletter. If you haven’t had an opportunity to sign up for the newsletter, I would highly recommend it. Each month we strive to provide proven dental marketing tips, up to date search engine insight, practical advice on how to get the most out of the Internet, and informative articles that will give your dental practice a competitive edge online.

Part 1 of the Beginner’s Guide will take a look at:

Chandler, Arizona hosts an annual Ostrich Festival, is one of the fastest growing high-tech manufacturing cities in the west (leading to the nickname “The Silicon Desert”) and is home to our newest client, Impressions Dental. Dr. Kelly Wettstein at Impressions Dental offers the citizens of Chandler and Gilbert, AZ a modern dental office, hi tech equipment and dental services from a friendly, knowledgeable and gentle staff.

Proceptive Dental is proud to have the opportuntity to work with Impressions Dental. We look forward to helping them achieve their online marketing goals!