The Proceptive Perspective Dental Blog

Jeffrey Dalin, DDS recently wrote an excellent article regarding search engine optimization for the July issue of Dental Economics. Read the rest of this entry »

Times they are a changing… Most people may think of Bob Dylan and his celebrated song that captured the character of political and societal upheaval prevalent in the 60’s when they hear that phrase. For those of us in the search engine marketing industry, we are thinking of another type of upheaval capturing the online industry.

That upheaval is in the form of local search.

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The greatest thing about publicity that I have learned in the past decade came from a little site called MySpace.com. You might have heard of it. MySpace has been providing an avalanche of free publicity for businesses that have been savvy enough to take advantage of it.

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Recently, I received an email from Dr. Roden, an 18 year dental veteran with www.deerfieldsmiles.com in Deerfield, Illinois. He wrote: “What offers have been working lately to make consumers pick up the phone and call?”

Well Dr. Roden, there are several things you can do to encourage visitors to your website to pick up the phone and call your office.

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Today brings us the second and final part of the the Beginner’s Guide to Search Engine Marketing. In this part we will discuss:

• Link Building
• Reciprocal Links
• One Way Links
• Directory Links
• Pay Per Click (Sponsored) Search Engine Campaigns

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I thought I would share on the blog the first part of a recent educational article I wrote for our monthly dental marketing newsletter. If you haven’t had an opportunity to sign up for the newsletter, I would highly recommend it. Each month we strive to provide proven dental marketing tips, up to date search engine insight, practical advice on how to get the most out of the Internet, and informative articles that will give your dental practice a competitive edge online.

Part 1 of the Beginner’s Guide will take a look at:

Chandler, Arizona hosts an annual Ostrich Festival, is one of the fastest growing high-tech manufacturing cities in the west (leading to the nickname “The Silicon Desert”) and is home to our newest client, Impressions Dental. Dr. Kelly Wettstein at Impressions Dental offers the citizens of Chandler and Gilbert, AZ a modern dental office, hi tech equipment and dental services from a friendly, knowledgeable and gentle staff.

Proceptive Dental is proud to have the opportuntity to work with Impressions Dental. We look forward to helping them achieve their online marketing goals!

Proceptive Dental would like to welcome our newest client, Dr. Allen Pearson of Wylie Children’s Dentistry in Wylie, Texas! We are excited to have the opportunity to work with Dr. Pearson and his dental practice, and look forward to helping him reach his online search engine marketing goals.

For a limited time, we have decided to offer a free website consultation & competitive analysis report. Just because it is free, let me guarantee you that it is a very thorough analysis and well worth taking advantage of. Plus, there are absolutely no obligations.

In this report we will provide a Website Report card which will review and grade your website on its design, current on-site optimization, ability to convert traffic into leads, rankings being achieved in the major search engines and quality of inbound links.

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I have had several people ask me how we came up with Proceptive Dental as the name for our new Internet marketing company. If you look up the term “Proceptive” on Wikipedia, you will find that in biology the “Proceptive phase” is the initial period in a relationship when organisms are courting each other. For humans this is also known as the dating phase.

Now if you really think about it, marketing a dental website and dating both utilizing many of the same basic principles. Read the rest of this entry »