The Proceptive Perspective Dental Blog

Recently, I received an email from Dr. Roden, an 18 year dental veteran with www.deerfieldsmiles.com in Deerfield, Illinois. He wrote: “What offers have been working lately to make consumers pick up the phone and call?”

Well Dr. Roden, there are several things you can do to encourage visitors to your website to pick up the phone and call your office.

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Getting your website listed in web directories is the Internet’s equivalent to a business listing in the Yellow Pages. Online directories provide many benefits to you including website traffic, link popularity and increased business exposure and brand awareness just to name a few. Here is a list of some of the best internet directories and how you can go about getting listed in them.

10 Best Directories

• DMOZ.org - The Open Directory Project
  
• The Yahoo Directory
  
• Business.com
  
• JoeAnt
  
• Skaffe
  
• Best of the Web
  
• Gimpsy
  
• GoGuides.org
  
• Uncover the Net
  
• Search Turtle
  

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Greetings! I managed to pull myself away from my research in the labs in order to share with you some tips on how the design of your dental website can affect your new patient conversions and the overall success of your site. Even if you have an established Internet marketing and optimization campaign in place, leading to targeted visitors to your dental website, these design strategies will ensure that you convert this traffic into new patients for your practice as well as save your staff time answering the same questions over and over. Enjoy!

~ The Professor

10 Essential Elements

• Easy to Understand and Use Site Navigation
  
• Complete List of Dental Services You Provide
  
• Prominent Contact Information
  
• Complete Contact Information
  
• Practice & Staff Photos
  
• Hours & Location
  
• Dental Insurance and Payment Options
  
• Patient Forms
  
• Frequently Asked Questions
  
• Call to Action
  

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