The Proceptive Perspective Dental Blog

Proceptive Dental is happy to announce that it is currently working on a new website for Dr. Bhoot and Dental Expressions, a general and cosmetic dental practice located in Lee’s Summit, MO. Read the rest of this entry »

I have had several people ask me how we came up with Proceptive Dental as the name for our new Internet marketing company. If you look up the term “Proceptive” on Wikipedia, you will find that in biology the “Proceptive phase” is the initial period in a relationship when organisms are courting each other. For humans this is also known as the dating phase.

Now if you really think about it, marketing a dental website and dating both utilizing many of the same basic principles. Read the rest of this entry »

Greetings! I managed to pull myself away from my research in the labs in order to share with you some tips on how the design of your dental website can affect your new patient conversions and the overall success of your site. Even if you have an established Internet marketing and optimization campaign in place, leading to targeted visitors to your dental website, these design strategies will ensure that you convert this traffic into new patients for your practice as well as save your staff time answering the same questions over and over. Enjoy!

~ The Professor

10 Essential Elements

• Easy to Understand and Use Site Navigation
  
• Complete List of Dental Services You Provide
  
• Prominent Contact Information
  
• Complete Contact Information
  
• Practice & Staff Photos
  
• Hours & Location
  
• Dental Insurance and Payment Options
  
• Patient Forms
  
• Frequently Asked Questions
  
• Call to Action
  

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If you have ever created, or gone through the process of creating a new website, then you know just how much goes into designing a website. You have to factor in many design elements like color scheme, photo placement, site architecture & navigation and lead capture. There is a fine balancing act to be done to create a stylish and interesting site that will rank high in the search engines as well as get patients to call or email you.

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