The Missing Links

Posted by Chris Thursday, June 26, 2008 at 9:26 am

Links…if you do any research into search engine optimization, the subject of links is bound to come up. Since the advent of Google’s Page Rank and the incorporation of links into the factoring of rankings for all of the major search engine’s algorithms, links have played a critical role in gaining top rankings. Yet not all links are the same…some provide a positive boost in rankings, while other links can significantly hinder rankings.

So what makes a good inbound link? What should you look for when evaluating link opportunities? Here are a few things to look for: Read the rest of this entry »


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