Chris Lister - Chief Marketing Officer
Chris is the Chief Marketing Officer and Co-Founder of Proceptive Dental.
Bringing over 11 years of marketing experience to Proceptive Dental, 5 of them specifically in the Search Engine Marketing arena, Chris brings with him extensive experience and knowledge in the areas of marketing, sales, and communications.
As the CMO for Proceptive Dental, Chris focuses not only on promoting the company, but also on being a client advocate thus gaining a complete understanding of the goals and desires of each dental customer. The knowledge gleaned is used to help create, mold and promote services that are specifically designed to meet the individual marketing needs of each dentist and his dental practice. Chris enjoys taking an active roll in the initiation and development of each campaign, as well as building strong business relationships with each client.
Chris strongly believes that in today' s high tech industries, people still want to buy from people, not from "electronic entities". It is this belief that permeates the focus and design of every Proceptive Dental program, and adds a personal feel to each and every campaign.
![]() My wife Rachele and I enjoying a beer at the Hofbräuhaus during Oktoberfest in Munich. |
![]() Enjoying some of the fine beer in Prague, the world's #1 beer drinking nation. |
![]() Rachele and I in Amsterdam. |
![]() Taking a moment to reflect with the Thinker at the Rodin museum in Paris. |








The Proceptive Labs