Dental Link Popularity Building

Why do links play such an important part in gaining top search engine rankings?

With the advent of Google's PageRank several years ago, links quickly became one of the more critical elements involved in any successful dental search engine marketing campaign. Today, not only has Google placed a high importance on incoming links, but the other major search engines like Yahoo, MSN and Ask have quickly followed suit. All of these search engines currently incorporate the factoring in of industry specific links as a major component in their search algorithm when determining which websites gets top rankings.

While almost any link that points to your website can provide a benefit, it is important to know that not all links are considered equal. With our experience in link building, over time we have seen which types of links have a lasting positive effect, which ones bring temporary rankings and those that can actually hinder your position in the search engines.

Contact us today to find out more about our Link Building services.

All of our Link Building programs utilize:

1. Both Paid & Non-Paid Directory Links Included - In order to place your site in only the top level directories, Proceptive Dental utilizes both paid and non-paid directories. The major search engines see these selected directories as "trusted" sites, and therefore assign a higher value to link originating from them. Any fees associated with gaining inclusion into these directories are covered by Proceptive Dental.
   
   
2. Quality Links Provide a Positive Benefit - As the search engines continue to change their algorithms, different types of links no longer provide an increase in exposure; in fact some can actually hinder your websites rankings. We are constantly researching and analyzing the various types of available links and websites for quality to ensure that they are providing a positive influence on your campaign.
   
   
3. Targeted Link Text - Also know as anchor text, it is the clickable portion of text displayed for a link. The search engines see the link text and then associate that text with the page the link points to, which in turn helps your rankings for that particular phrase. Because of this, it is important to utilize specific keyword phrases that are important to your practice for the link text used in each link. It is also important to vary the text to best represent the "theme" of the destination page on your dental website. We will ensure that the proper link text is used for each link generated in our link building programs.
   
   
4. Website Traffic - Getting listed in directories not only produces a link to your dental website to increase your search engine rankings, but some of the directories can also send qualified traffic to your website as well. Proceptive Dental will create effective and appealing titles and descriptions to be displayed in the directories that best represents your services. These descriptions will entice qualified visitors to visit your dental website.

Call us toll free at 1-800-405-0776 or fill out our contact form to find out more about our Linking programs.