Dental Sponsored Search Internet Advertising (PPC)

Where is All the New Patient Traffic?

Your new dental website has been created, optimized, uploaded, submitted to the engines and has a good number of inbound links. So where are all the visitors looking for a new dentist in your area?

What a lot of new websites quickly discover is that it can take a significant amount of time for the search engines to come out to your site, "spider" the information from it, include you in their list of indexed sites, and then display top rankings for your dental practice's most important keyword phrases. Plus, the rankings you receive in the early stages of any optimization campaign will pale in comparison to the results you should see 6 months down the road. This means that initially the traffic levels for your website might not pack as much of a punch as you are looking for.

So how do you quickly get an influx of potential patient traffic to your new or newly optimized dental website? Sponsored Search Advertising (also know as Pay Per Click Advertising or Sponsored Listings) is the quickest way to start getting keyword specific traffic to your site. Through proper bidding, ad content and the utilization of targeted localized dentist keywords, sponsored search advertising can prove to be a cost effective way of instantly generating potential patient traffic for your site.

Contact us today to find out more about our Sponsored Search Engine Marketing and Advertising campaigns.

All of our Sponsored Search Engine Advertising Programs Include:

1. Unique/Targeted Keyword Research - All keyword research is original and human developed based upon the specific dental services you offer as well as key phrases that are unique to your local area market. Dental campaign's that utilize targeted keyword phrases not only increase their market visibility online, but also increase their chances of being found by qualified potential clientele.
   
   
2. Effective Bidding Strategies - We believe in having competitive bids, but not necessarily bidding to always be #1; the #1 spot may just be too expensive, whereas the #2 or #3 spot may be more cost effective, depending on the specific keyword phrase.
   
   
3. Effective Ad Copy - We write the ads to draw qualified visitors (or potential patients) to your website. Our ads are not just sales pitches designed to get people to click on the ad, but are carefully crafted in order to "pre-qualify" the visitor before they click on your advertisement.
   
   
4. Keyword Grouping to Specific Landing Pages - We have found over the years that the key to a successful campaign is to group related keywords and send those visitors to specific pages within a website, instead of just sending all sponsored listing visitors to your home page. If a visitor has clicked on your "teeth whitening" ad, then you will have a much better chance to have them contact you if you send them to your "teeth whitening" page. People searching on the internet are impatient and immediately want the information they are looking for. Every click the visitor has to make in order to find the desired information, the more likely they are to leave your site. By taking any unnecessary extra steps or clicks out of the visitor's experience you can increase your conversion rates and reduce any frustrations your visitors may experience when visiting your website.
   
   
5. Call to Action Analysis & Lead Optimization - Does each landing have a clear call to action, like "Call us" or a contact form or a free newsletter signup? What do you want your visitors to do when they come to your website? Do you want them to contact you for information on becoming a new patient? This is the most logical Call to Action for a Dental website, but you may have another action you would like your visitors to take instead. We will work with you to determine what that action is and the best way to achieve your goals for your campaign.

Through focused dental keyword phrases, cost effective bidding strategies and well written ad copy, Proceptive Dental provides Sponsored Search Engine Pay Per Click Advertising campaigns that offer an excellent return on our dentists' investments.

Call us toll free at 1-800-405-0776 or fill out our contact form to find out more about our Sponsored Search Engine Advertising campaigns.